Automation studio · Germany & Tel Aviv

Busywork that runs itself.

We build automations, AI assistants and chatbots for small and mid-sized companies. One process at a time, fixed price, live in 2–4 weeks. Founded by two entrepreneurs with 20+ years each in business.

GDPR-readyData hosted in the EUYou own every workflow

Your team

Sets priorities, handles what needs a person

Automations

AI assistants and workflows

All systems running
New website lead → qualified → CRMdone
Invoice email → data read → accountingdone
Task overdue → reminder to ownersent
CRMCustomers
EmailSend & receive
CalendarBookings
SheetsData
WhatsAppChats
AccountingInvoices

Your tools · nothing to replace

Sound familiar?

Each of these is a process a machine can run. Your people should spend their time on the work only people can do.

Sales

Leads wait hours for a reply and buy from someone faster.

Operations

Your team copies the same data between CRM, spreadsheets and email.

Back office

Quotes, invoices and weekly reports are still assembled by hand.

Management

Nobody knows a task's status until someone asks in a group chat.

What we automate

We connect the tools you already use and add AI where it saves real hours. Six areas cover most of what small and mid-sized companies need.

AI chatbots & assistants

On WhatsApp, your website or Telegram. They answer questions, qualify leads, book appointments and hand over to a person when it matters.

Lead handling & CRM

Every lead is captured, enriched and routed to the right person. Follow-ups go out on time, automatically.

Documents & back office

Quotes, invoices, order data and email attachments are processed without retyping.

Integrations

Your CRM, accounting, shop, spreadsheets and calendar finally talk to each other.

Reporting & alerts

Daily digests and dashboards replace manual reports. You get an alert when something is overdue.

Internal bots

IT helpdesk, team requests and task reminders in the messenger your team already uses.

Interactive

Watch a workflow run

Pick a process and press Run. This is how the automations we build work, step by step, shown with sample data.

Sample data. Every workflow we build runs on your own tools, rules and wording.

Savings calculator

What is routine work costing you?

Move the sliders to match your team. You get a rough estimate of the time and money automation could give back.

5
8 h
Salary plus employer costs
€40
The part of that routine time a workflow can take over
50%
Estimated savings per year €41,600
€3,467per month
87hours freed per month
10.8working days per month

An estimate based on your inputs. The process audit replaces it with exact numbers for your own processes.

Get your exact numbers →
Praxis Weber · Assistantonline · replies instantly
Hi, do you do teeth whitening? How much is it, and do you have anything next week?
Hi! Yes, in-office whitening is €290 and takes about an hour. Next week I can offer Tuesday 10:30 or Thursday 16:00. Which suits you?
Thursday please
Booked for Thursday at 16:00. You'll get a reminder the day before. Anything else I can help with?
Added to calendarSaved to CRMTeam notified

Example · a dental practice

A booking at 19:42, with nobody at the desk.

This is what a pilot looks like for a practice, a salon or a service business. The assistant answers from your price list and calendar, and your staff only see the result.

  1. Step 1Answers the question from your own prices and services
  2. Step 2Checks real availability in your calendar
  3. Step 3Books the slot and saves the contact to your CRM
  4. Step 4Notifies the team and sends a reminder the day before

How we work

Small steps with a clear price. You see a working result in weeks, not a strategy deck in months.

Step 11 week

Process audit

We map how work actually flows, using BPMN 2.0 and value stream mapping, and pick the 3–5 tasks where automation pays off fastest. You get the numbers: hours saved and cost. The fee is credited toward your pilot.

Step 22–4 weeks

Pilot

We build one automation and put it into daily use. Fixed scope, fixed price.

Step 3Monthly

Care

Monitoring, fixes and new scenarios as your business grows.

Results

Selected projects our founders led. Client names stay private.

Process consulting · SMB clients · 2023–2025

Leaner processes, measurably cheaper

  • Mapped the current processes and found bottlenecks and duplicated work
  • Designed target processes in BPMN 2.0 and automated the repetitive steps
  • Reorganised responsibilities so every task has one owner
−20–30%operating costs, across several clients
+40%faster handling of orders and requests

Specialty retail chain & online shop · 2017–2020

One system for shops, website and franchise partners

  • CRM pipelines and ERP for stock, logistics and finance, integrated with the website
  • Dropshipping network via API with a supplier portal, 3,000+ products
  • Franchise playbook with brand guidelines, procedures and launch templates
×3.5revenue in 18 months
5+franchise partners in year one

Multichannel e-commerce · 2019–2020

Pricing and architecture that grew sales

  • Target IT architecture for launching on 7 new regional marketplaces
  • Dynamic pricing model in Python with Power BI dashboards
  • KPI system tied to margin and sales
+57%sales growth
+22%project profitability

Leasing arm of a national energy infrastructure group · 2002–2005

Leasing deals approved twice as fast

  • Mapped procurement, accounting and leasing processes and designed the target model
  • ERP-based system integrated with accounting, management and analytics modules
  • 10+ new reports for every level of management
−50%deal approval time

European wellness brand · market launch · 2020–2023

From first contract to a leading brand in its category

  • Built the full import chain: supplier contracts, logistics, certification
  • Integrated ERP with marketplaces, warehouse, CRM and analytics
  • Automated customs declarations with direct data exchange to brokers
Year onethe category we created reached leading positions on the largest marketplaces

Import & logistics company · 2026

An assistant that quotes shipping on the spot

  • AI assistant on the website and in the messenger answers questions around the clock
  • Built-in calculator gives a shipping estimate inside the chat
  • Qualified leads go straight to the sales managers
24/7answers and shipping estimates, without waiting for a manager

Why Brodsky & Lenz

20+ yearsin business, each of us, as founders and operators
30+IT and infrastructure projects for large corporations
11+companies founded or co-founded by Alexander and Andreas

We run businesses, not just projects

Alexander has built companies in engineering, e-commerce and import. Andreas has spent his career in international import, export and distribution. We automate the way an owner thinks: cost, speed and control.

Enterprise discipline at small-company scale

Alexander started as head of software development at a national pipeline operator and led 30+ IT and infrastructure projects for large energy and telecom companies. Your pilot gets the same rigour: documented processes, clear requirements, measured results.

Your data stays in the EU

We host automations on servers in Germany or on your own infrastructure, and sign a data processing agreement with you.

You own everything

Workflows, access and documentation are yours. No lock-in, no black box.

The people behind it

Alexander BrodskyCo-founder · Business architecture & automation

20+ years in enterprise IT, engineering and e-commerce. Process analysis in BPMN 2.0, ERP and CRM integration, AI automation.

Andreas LenzCo-founder · International trade & distribution

Studied marketing in Germany. 20+ years in import, export and distribution of a wide range of goods.

Based in Germany and Tel Aviv. You talk to us directly, from the first call to the finished automation.

Tools we work with

We pick the tool for the job and connect it to what you already have.

n8nOpenAIClaudeWhatsApp BusinessTelegramGoogle WorkspaceamoCRMPythonPower BIBPMN 2.0+ your current stack

Questions

The things owners ask on the first call.

How much does it cost?

The audit has a fixed fee, credited toward the pilot. After the audit you get a fixed quote for the pilot. You know the price before we start.

How long does it take?

The audit takes one week. Most pilots go live in 2–4 weeks.

When does it pay off?

In the audit we calculate the hours saved and the payback period for each automation. We only recommend the ones that clearly pay for themselves.

Is it GDPR-compliant?

Yes. We host in the EU, process only the data the workflow needs and sign a data processing agreement with you.

What does the bot do on its own, and what goes to a person?

You decide. Routine answers, bookings and data entry run automatically. Anything unusual, sensitive or high-value is handed to your team with the full conversation attached.

Do we have to change our tools?

No. We connect the tools you already use.

What if something breaks?

Every automation is monitored and documented. On a Care plan, response times are fixed in the contract.

Which task eats your team's week?

Tell us in a 30-minute call. We'll show you how it could run on its own. Free and without obligation.

Calls inEnglish · German · Russian

We reply within one business day. Your data is used only to answer your request.